History of the T-shirt

Today, the T-shirt is considered a genderless garment, but in the past it was exclusively a male garment. This transformation took place during the 19th century, thanks to new technologies that allowed the production of a variety of styles, including tight-fitting ones.

However, it was not until the 20th century that the T-shirt became widespread. In 1910, the renowned brand Fruit of the Loom began to market them on a large scale. Later, in the 1930s, T-shirts became a fashion trend among college students, and were later used for sports, relaxation, and even as underwear. During World War II, American troops wore white T-shirts, which helped give the garment a heroic aura. This marked the beginning of its great success.

The success of theT-shirt increased further thanks to emerging Hollywood actors, who wore white models to emphasize the rebellious attitude of their characters. Iconic films such as "Rebel Without a Cause" (1955) with James Dean, "The Wild One" (1953) with Marlon Brando and "A Place in the Sun" (1951) with Montgomery Clift eternalized the T-shirt as a symbol of men's fashion. However, it remained an informal garment for a long time, before being accepted also in more elegant contexts.

Over time, theT-shirt discovered its seductive side. In the 1960s, actresses and singers loved to wear it in suggestive versions. It was in the 1970s that the T-shirt finally became a unisex garment. In 1977, actress Jacqueline Bisset caused a sensation in the United States by wearing a white, wet and transparent T-shirt in the film "The Deep".

From that moment on, the T-shirt has undergone a transformation into a high fashion item, becoming the focus of designers' creativity. Brands such as Dior and Yves Saint Laurent in the 1970s, and Polo Ralph Lauren, Lacoste, Chanel and Calvin Klein in the 1990s have reinterpreted the T-shirt in a unique way. Designers such as Giorgio Armani, Helmut Lang and Nicolas Ghesquière have even adopted it as part of their personal uniform.

The T-shirt. A faithful ally when we want to focus on easy looks thanks to its essentiality,

The T-shirt, a reliable companion for a simple and essential look, transforms into a garment of character thanks to the right combinations.

Black or white, at the height of minimalism, but paired with high-impact pieces or under a maxi blazer; or tight and sexy in line with Y2K trends.

Cropped T-shirt: Baby Tee

Baby Tee is the trend of the moment, bringing freshness to summer wardrobes. With short lengths and tight styles, these cropped T-shirts pair perfectly with flowing skirts, wide trousers or high-waisted jeans. A combination of comfort and style for a youthful and bold look. Whether you choose a plain or embellished design, the Baby Tee adds a playful and lively touch to everyday clothing

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The Oversized T-shirt: Oversize

Maxi, enormous. Tucked into trousers or paired with equally maxi pieces. An oversized t-shirt that is an icon of relaxed and elegant dressing. Cut for a loose fit and flowing lines, this tee exudes "minimal" sophistication. Pair it with skinny jeans or leggings for a balanced contrast. A versatile choice for casual chic looks.

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T-shirts with prints and slogans

Fashion has always been a communication. When subliminal messages aren't enough, the fabric becomes a sheet of paper on which slogans and opinions are printed.

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White T-shirt

The white T-shirt, as a basic item, has become a faithful ally, at the centre of the outfit and replacing the more demanding crop tops en pendent.

Synonyms of T-shirt